An AdWords campaign is a process of creating Google Ads within an AdWords account composed of several ad groups. Google AdWords is a great tool that generates leads for online marketers. Here, Google itself provides you instructions, but while implementing in real-time, it might be quite tough and complicated.
Google Ads campaigns are a massively popular advertising tool for Google Search Engine advertising that acquires several important benefits like:
- AdWords works faster than SEO
- Increases brand awareness
- Remarketing Audience
- Lower cost per click (CPC)
- High click-through rate (CTR)
If you are using Google Ads campaign for the first time, then you have come to the right place. I have done research and collected the five most necessary tips to improve the quality factor of your Google Ads Campaign.
So, continue reading and get the information you are looking for.
1. Keyword Research
Keyword research is the primary and initial phase to start and run your Google Ads campaign. You must have an appropriate keyword that will generate you a large number of leads, conversion and return on investment (ROI).
Your keyword can determine your success in ads campaign. Keywords with fewer competitors and less bid will show early signs of positive results. It also determines the time or investment required for the Google Ads campaign.
Also, choose a keyword that relates to your landing page, and it’s better to use a 2-3 word keyword that a single word keyword.
You can use the Keyword planner, Uber suggest, Ahrefs, Semrush, etc. to research a perfect keyword with every keyword details.
2. Target Appropriate location and audience
Make sure your Google Ads are displayed only to the specific area that you targeted for. Else, you will have to pay for clicks that you can’t provide your service. Also, target those specific people who are more interested in it.
You can easily detect people’s interests and appropriate locations using demographics. You can’t be sure even your targeted area or people will increase your leads. For that you need to monitor your campaign dashboard frequently and act accordingly.
Targeting location and audiences lowers your CPCs (Cost-Per-Click) and increases the CTR (Click-Through-Rate) and ROI for sure. So, don’t miss to use this feature while running Google Ads campaign.
3. Use Negative Keywords
Using Negative Keywords is a hidden benefit that will prevent your Google Ads from displaying to those users who have very low chance of converting into your customer.
For example, you add the word “Free” or “Discount” as a negative keyword; then, your ads are restricted to display to those people who search using free or discount along with the keywords because those users are of no use to your business.
Some benefits of using negative keywords are:
- Lowers of Average CPC (Cost Per Click)
- Improves the ROI (Return on Investment)
- Improves Keyword quality score and also increase the CTR (Click-Though Rate)
4. Focus on Mobile users
If you already have a website, then you might know that most of the traffic comes through the mobile device.
Also, from the research of 2012, it is found that desktop users are gradually decreasing in Google, Bing, and Yahoo. While in the other hand, mobile users are increasing in more pace. Targeting mobile users can be the best and easy way to increase your leads, sales, ROI, CTR, and other factors.
So, while creating Google Ads, always remember to focus the mobile users.
5. Conversion Tracking
Now finally, after running your Google ads campaign, you need to monitor time and again whether the areas and audiences you target are converting into business profit?
Conversion tracking is necessary for re-marketing your ads after a detail inspection of your visitors who are unable to convert into your customers. Without conversion tracking, you can only view the surface analytics of your ads campaign.
Tracking your visitors and their behavior helps to know the positive and negative areas on your site. You can know what factors are stopping your visitors to actually convert into customers.
Hence, here are the top five tips with descriptive information of each. Apply all the above tips while running a Google Ads campaign and increase every possible benefit to your business.
So, when are you running your Google Ads campaign, including these tips?