Is your digital
marketing activity making or losing you money?
your return on investment, sales and new customers today.
Millions of people search Google everyday looking to buy
products or services online. This provides great opportunities for your company
to increase sales, leads and revenue.
Although we first need to understand how big this
opportunity is for your business.
- How many people are searching for your
- What is a new sale worth?
- What is the conversion rate from turning
visitors into customers?
In order to make money online we need to look closely at
these figures and build a solid foundation around these numbers from the very
Just like building a house, you need to start with a strong
foundation which will allow you successfully build up from.
Your pay per click account also requires a solid foundation
to generate profitable sales, revenue and new customers.
Following the best practice and proven marketing strategies,
you too can boost sales from your pay per click advertising and turn more
visitors into customers, whilst reducing your marketing costs.
Why Pay Per Click
Advertising on the Google allows your company to easily
target customers that are searching products and services which your business
This helps to increase your brands awareness, visitors,
sales, revenue as well as new customers.
Pay Per Click is extremely affective at targeting the
right customer, with the right message at the right time and what’s more you
have the ability to scale up and down your marketing account within minutes.
Other forms of online advertising such as Social Media
tend to operate like a sales person shouting on a megaphone.
Whereas search is uniquely different, as customers are
drawn in like a magnet who are activity searching to buy online.
The Power Of Pay
Per Click Marketing
When people go to Google, they’re looking for something
specific. That means they have high intent.
They’re actively looking for something to buy.
literally telling you what they want to buy by typing out words around your
products and services.
That’s why Google Ads is so powerful and profitable.
There’s no better form of digital marketing out there.
Google currently receives over 5.5 billion searches
everyday or over 63,000 search queries every second, making it easier than ever
to target and convert online.
How does Pay Per
Advertising online takes place via an auction style
system, so it’s free to display your advert and you only pay when someone
clicks on your advert.
You only pay for
results. No visit, no fee.
You only pay when someone clicks on your advert and visits
your website. To put it another way, when your advertising is working.
Google Ads is a marketplace where companies pay to have
their website ranked at the top of a search results page, based on keywords.
It is a massive industry and if you haven’t tapped into
its potential, I bet you’d love to. Be warned though: Google Ads is
straightforward, but not easy.
Why am I losing
Pay Per Click advertising takes time to master and most
companies lose money from it, because they;
- Don’t understand their customers online
- Use the wrong settings, which leads to high
spend and click with little to no sales
- Don’t optimise their account to increase revenue
Start with any budget
Having a set monthly budget will help provide consistent
monthly clicks, sales and most importantly revenue.
We recommend starting with a small budget across your
businesses core products or services to get your account going and discover
exactly what your customers are searching for.
The better we understand your customer’s online behavior,
the better we can sell to them.
By using this information we can further improve your customer’s
experiences which results in more:
- New and repeat Customers
Stop wasting Money on
Anyone can create a pay per click account in minutes, but
hundreds of companies lose money as they don’t understand how it works.
Most companies target the wrong audience or direct all
traffic to one page; the homepage. This commonly leads to failure from one of
the following reasons:
- Spending too much money on the wrong audience
- Cost Per Clicks increasing too high, too fast
- Few clicks and fewer sales
Pay Per Click Audit
Google is constantly changing its algorithm and regularly
introduces new features to improve and increase sales for businesses.
It is vital that your Pay Per Click account is kept up to
date with the latest changes to maintain and maximize performance online.
Just like your car, you need to regularly check the under
the bonnet to ensure everything is running smoothly and performing at its very
Our comprehensive Pay Per Click audit will analysis your
account highlighting core areas of improvements along with detailing new
opportunities to take your business to the next level.
This clearly will help reduce budget wastage by:
- Identifying keywords that generate clicks but no
- Ensure correct audience targeting to increase
- Discover new opportunities in the account
structure and build stronger marketing foundations
Save money and increase sales through following our clear
optimization methods and learn how to get the very best from your pay per click