What Is Google AdWords? How Does It Work?

What Is Google AdWords? How Does It Work?

Google AdWords is an online advertising platform provided by Google itself where advertisers can run their ads on the Google search engine result page. In this age of digitization, everything is interconnected with the internet service. If anyone wants to learn about anything, then they open their device and start to search on Google.

Every day, 3.5 Billion searches are done worldwide on Google, where the majority of searches include Google AdWords.

In this article, you will learn everything related to Google AdWords and the way it operates on advertising your content and products.

What is Google AdWords?

Google AdWords also known as PPC advertising, is an advertising platform where an advertiser has to pay a certain amount of money for every click on their Google ads. It is an advertisement on Google Search Engine where users can find your ads after searching with your relevant keywords.

It is the way of buying a visitor to your website instead of earning through the use of (SEO). Actually, it is the alternative technique of SEO where advertisers can rank their keyword at the top of Google without any implementation of SEO.

Google ads example

Google Ads Example

Here is an example of Google AdWords, which is self-run by Google on the keyword Google Ads. You can notify us of Google ads with the icon on the top left as Ad. It is placed at the top of the Google Search Result Page, where people can get immediate attention.

Here are some major points on the importance of Google AdWords for the online business.

As the patience of people is reducing, they want to have a quicker solution and gain an immediate result on their effort of advertisement. So, the best way to gain results within a couple of days is to implement Google AdWords.

1. AdWords provide faster result than SEO

If you are familiar with the service of SEO, then you might know that SEO is the organic way of gaining traffic, which takes many months to get the result. SEO also requires a full professional team to work on and also doesn’t provide 100 percent confirm result as AdWords.

Faster than SEO

Faster than SEO

Now, with the use of AdWords, and the highest bidding on the keyword, you can reserve your place at the top of Google Search Engine Result Page (SERP). In this way, you can get tons of traffic and leads because no visitor will ignore the website that is placed on top of Google. Within a few days, you can get tons of leads and also conversion through the use of Google AdWords.

2. Measure your Ads performance daily

Google AdWords provides a daily report regarding your ads which helps you to learn about the ads and know the current result. If you can measure the result of your Google ads regularly, then you can know how it is working and how effective it is.

As it provides a quicker result, i.e., one or more than one leads in a single day, then you must have daily analysis else you may lose your chance of changing the leads into conversion. Unlike other methods of marketing, like radio, television, newspaper, outdoor billboards, etc. which doesn’t really provide frequent investigation is not appropriate in this era.

3. Increase Brand Awareness

AdWords not only generates traffic, clicks or conversion but also creates and increases brand awareness. Google has  widest range of audience than any other platforms so, your brand is recognized globally over Billions of people.

You can add multiple keywords while running Google Ads. This will increase the change of visibility of your ads because the ads will be displayed from different keywords. As the ad is displayed on top, people can’t resist your brand name, which will automatically increase brand awareness.

4. Targets the desirable audience

Another great feature that Google AdWords provides is to target the potential audience and gain maximum results with less investment and effort. This will reduce the cost of promotion and unwanted clicks on your ads. For every click, you have to pay a certain amount to Google, so, with the use of targeting, only the interested visitor will view your ads, which will show a high chance of a conversion.

Targeting Audience

Targeting Audience

You can target regarding your will, i.e., by the location, age group, audience demographics, and interests. Without the use of the target, your ads will be viewed by anyone who searched with the relevant keyword.

Now, after some information on the importance of Google AdWords, it is time to learn how exactly the world’s most powerful online advertising platform works to provide quick and effective results.

How does Google AdWords Work?

Google AdWords, as the most popular online advertising platform, works according to the keyword bidding, where advertisers bid their keyword. The highest bid keyword is most likely to appear on the top of the Google search engine result page. Google not only checks the keyword bidding but also looks after the overall quality of the article, i.e. Quality Score.

Quality Score is the rating process of Google, where the relevance of your keyword, PPC ads, and landing page are determined for a total cost per click (CPC). The higher your quality score, the higher is the return on investment (ROI) which is what every advertiser desire. Each advertiser competition is based on their Ad Rank.

Ad Rank = Quality Score * Keyword Bid

Whenever your Ad ranks are highest than your competitor and perfect according to the Quality Score, then you have a high probability of ad placement on the top of Google SERP.


Well, this is how Google AdWords works on your advertisements, which determines the ad rank on Google Search Engine. I guess reading this complete article had enhanced your knowledge regarding Google AdWords and its use for advertising and marketing.