Before a decade ago, digital marketing agencies uses to serve very limited usually traditional process of marketing. After the evolution of technology and digitization, digital marketing has evolved and enhanced in such a way that it began to provide several different digital marketing services. Now, you can find various types of digital marketing services from an individual agency.
Within couple of years, the annual spend for digital marketing has reached to almost $120 billion only in United States. This stat is increasing more and more every year because of several marketing services like Pay-Per-Click advertising, Search Engine Optimization, Social Media Marketing, Email marketing, Content marketing and many more.
With a perfect digital marketing plan and services, you can grow your business into new height of success.
What is Digital Marketing Services?
Digital Marketing Services are the essential resources of marketing that you need to promote and advertise your business. If you are looking to promote on social media then you are looking for social media marketing service. Likewise, if you are looking for Google advertisement then you need Pay-Per-Click advertising service of digital marketing.
Here are some of the lists of Digital marketing services that a Digital marketing agency provides in this era of technology.
- Pay Per Click (PPC)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing
- Video Marketing
- Affiliate Marketing
Now, it’s go to detail explanation about these services of Digital marketing.
1. Pay Per Click (PPC)
PPC also known as Google AdWords is an online advertising platform provided by Google to advertise your ad content on Google Search Engine Result Page. In this marketing, an advertiser has to pay certain amount of money to the Google for every clicks on your Google ads.
As the platform is provided by Google, it consist of highest amount of audience. Also, it provides quicker result than any other digital marketing platform. You can get leads and conversions within some couple of days. For every $1 spent of Google AdWords, you get an average revenue of $2. If you are looking for quick result then PPC will be the best option for your business.
2. Search Engine Optimization (SEO)
Search Engine Optimization is the organic process of ranking your website on the front page of Google search engine result page. It is pretty slower than PPC advertising as it is free of cost. You don’t have to pay Google or other platforms to implement SEO technique.
Creating only website is not enough, you have to rank on Google to increase the visibility of your website so that people will get engagement and increase your brand awareness as well. So, people who aren’t able to afford PPC advertising are implementing SEO on their websites. SEO is long-lasting process and can be done for multiple of web pages. Basically, SEO is applied on blog pages to rank their blog articles.
3. Social Media Marketing (SMM)
Social Media Marketing is the most commonly used and cheapest form of online advertising that is performed through the use of Social media platforms. Many social media platforms had been evolved in recent few years and has started to provide the services of ad implementation.
It creates social awareness and targets local as well as international audiences in short amount of time. Social Media marketing is the best way of marketing for startup business and small business. It has got large amount of audience as social media is used from small kid to very old person. You can create attractive graphical contents and run ads through social media like Facebook, Instagram, LinkedIn, twitter, etc.
4. Email Marketing
Likewise in social media marketing, we use social media applications, here in email marketing, we use E-mail services. The advertisement contents or message is delivered through e-mails which is directly notified to the user on their devices like mobile-phone or tablets or computer.
It is more effective and provides better result than any other forms of marketing. For every $1 spent on email marketing, you get an average return on investment of $32. From an research it is found that 269 billion of emails are sent and received each day which is stunning amount of number. Also, it is free source of marketing.
5. Content Marketing
Content are the main body of marketing. Without content, you cannot advertise anything and display your product to your audience. Everything that is displayed or viewed by the audience is content. There are several forms of content i.e. text, audio, video, images, etc.
Digital marketing agency creates the content relevant to your business and advertise accordingly to gain the maximum result. Every marketing agency requires a content to process their further work. The better your content is, the better you can have audience engagements.
6. Video Marketing
Video marketing might takes longer time to create the content but is really effective than any other forms of content marketing. People approaches more to video marketing than text or image content because you can have more clear view of product or service that is presented in content.
This form of marketing is widely use in every platform of digital marketing. It is used in every areas from promoting your products, services and brand to build customer rapports.
7. Affiliate Marketing
Affiliate marketing is different form of marketing where an advertiser takes help of different popular websites to advertise their products. For every successful sales, an advertiser pays certain percentage to the website owner where the ads are presented.
This is indirect form of marketing because here, you don’t advertise your product from your website or account. It is really popular and easy process of online marketing.
Hence, reading this complete article, I guess you had an idea about the Digital Marketing service to be used in a company for better result and progress. If you wish to run a perfect digital marketing company then, you must have to apply all of these services.