Does your business understand how voice search is changing digital marketing and how it can leverage this growing technology? As marketers, we need to keep up with the ever changing digital landscape to stay ahead of our competitors.
A business today has ample means to market its services and products to the public, no matter how small or large it is. With digital tools at their disposal, they can successfully reach a large number of people without having to spend a lot of money on their marketing.
However digital marketing is now taking a new turn away from SEO, social media, and the other means we see today. Now is the time for voice search.
What is Voice Search?
Voice search is known as the method of querying the internet through your voice. Rather than having to type your search terms into a search engine, you can simply talk into your device and search what you want. It’s not just simple, but also convenient.
This method involves a smart device, like a mobile phone that you can talk with. You essentially speak with a coded computer system that listens to your query, processes it, and responds to it.
Examples of such voice platforms or assistants include Apple’s Siri, Microsoft’s Cortana, and Google Assistant or Google Now.
The Advances in Voice Search and What it Means to Marketing
Over the years, the idea of voice search and the development of the concept has seen a number of innovations.
Voice search is not just more readily available and easy to use now, but it also involves various algorithms and natural language processing that has made more intelligent and much faster providing answers.
Technology such as Cortana, Siri and Alexa are other systems that can now respond to requests within seconds and work as well, if not better, than search engines themselves.
Since voice search is quickly taking over the role that search engines used to fulfill, it’s not wrong to believe that it will soon take over the marketing aspect as well.
Search engine optimization is a big tool in the world of digital marketing, with businesses of all kinds being able to benefit from it. However, now the text will need to be optimized for voice search rather than text related search since more than half of all Google users are now trusting voice search more than text.
How Can You Prepare Your Business for Voice Search
Voice search optimization is the same as search engine optimization, but the approach will be different. People use voice search differently as compared to how they utilize text search.
Voice search has its own key terms and keywords that are used, with the voice search platforms responding to those specific keywords. And that’s what your business has to look for.
The way to prepare your business for what Voice Search has to offer is by making use of those particular keywords. They are easily found, with many guides around letting you know just how you have to use them.
Furthermore, joining hands with search engine programs, like the Google preferred program among others can also help your business rank higher in the Voice Search results. The method is simple and your business just needs to explore it to profit.
Voice Search is quickly becoming the go to method of query for people around the world. Soon, it will also be involved in marketing techniques that utilize semantics and search patterns to recognize users and offer personalized marketing service. For a business, utilizing this is essential to guarantee strong marketing.